7 Essential Video Marketing Stats for Your Online Business
1. Increased Revenue
Statistics indicate that by 2019, 72% of mobile traffic will watch online videos. Therefore, eCommerce retailers will need to find ways to make video content marketing part of a customer’s shopping journey for a surefire way to increase revenue. In 2019, we will see more eCommerce stores looking for smart ways to market their brands with optimized video content to increase sales.
3. Reduced Support Calls
53% of businesses reported that video content has helped them reduce the number of support calls saving time and efficiency. Besides, video content about your products on your eCommerce website will help you save money and have satisfied happy consumers.
5. Increase Consumer Confidence
84% of customers will feel more confident to purchase a product they have watched online. Here, product review videos become essential as most customers find it comfortable and convenient to buy online after watching a video. What this means is that eCommerce retailers need to craft videos and strategies to meet the needs of video-content hungry consumers.
2. Increased Traffic
76% of businesses across the board have reported improving their web traffic and increased conversion rates for increased revenue. If more people visit your site, your brand becomes more reputable.
4. Value Watch Length of 2.7 Minutes
The length of an eCommerce video marketing content should neither be too long or too short. Instead, you should aim to make content that will give your customer value. Many tutorial videos on YouTube are centered on beauty and cosmetics making up 17% of YouTube content. Therefore, if your eCommerce store sells cosmetics, it may be a wise decision to launch a few tutorials to attract customers in your online shop.
6. Consumers Prefer Watching a Video than Reading Content
Most people prefer to watch a video and learn about a product than reading. An explainer video about a company presents a tremendous opportunity to attract customers to your eCommerce website. Also, millennials are more likely to follow a brand’s video content. Additionally, product videos on your web will make visitors more likely to think of your eCommerce enterprise more highly for increased confidence.